Womens Cashmere Long Cardigan with Lace Stitch in Lilac

Womens Cashmere Long Cardigan with Lace Stitch in Lilac
Womens Cashmere Long Cardigan with Lace Stitch in Lilac

Friday, 11 February 2011

This Week... It is nice to be nice

Hi all. Hope you have all had a good week.
We have had some Noluur milestones this week, for various reasons; our first on-line orders from Australia & Canada, an approach from a London store who want to stock our garments, plus a journalist from Spain who wants to do an article on us in a glossy fashion magazine. These are woop-de-doo’s.   
We have been perusing through comments and feedback we have loved and made us smile since our launch, the ones that stand out on the social media front are from Muireann who you can follow on Twitter @Bangsandabun - please do, her tweets will brighten up your day and you can visit her blog on www.bangsandabun.com And...
Jack Russell Clothing for the link that they have added on their website recommending us as a cashmere retailer, visit www.jackrussellclothing.com we just love their honest Britishness, you can also follow on Twitter @JackRussellClo many thanks guys- we are working on a links page ourselves which will include you, please bear with us #IT headache #Still Scowling.
On the customer side this effervescent email arrived during the week – and no, it was not written by us, but by a happy customer who’d just gotten one of our spider’s web scarves.

"... The scarf arrived today, and I am in love with it - the marketing doesn't do it justice.  It is fabulously long, wonderful to feel, and lovely to wear.  Despite its length, it is as light as a feather, drapes beautifully, and makes one feel wonderful... I cannot think that they would not be popular - I don't think the website does them justice by any means, as they are just so gorgeous.  Any woman who saw them as they really are would instantly order one- they are so sensuous and glamorous.  Even if one didn't have the self-confidence to wear them as the spidery version, they drape so beautifully as a multi-layered piece of clothing/scarf, anyone would want one, especially at the price.  I think if they were better marketed you could easily sell them at at least twice the price, especially if someone saw them - three times would be realistic…" 

You don’t get to make people feel this good doing anything else, without chemicals, fully clothed. Thanks ‘J’, you made my day. And you can relax; we’re not putting up prices either.     

Overall summary of the week...Caramba, cara mia. We love this business.